SE RANKING BLOG - Digital Marketing

Although it may seem like PPC and SEO don’t have much in common, they are actually more like two sides of the same coin. We’ve outlined 8 ways you can use SEO tools to achieve PPC goals and ultimately run campaigns that convert well.

In e-commerce marketing, the focus always falls on new customer acquisition. However, to keep growing in a sustainable way, a business should be focusing on the clients who already have ordered from you. In this post, we explore why existing customers are so important to e-commerce businesses and offer practical tips on how you can work with them.

Outreach email templates get buried in the inbox. Phil Forbes shares his recipe of irresistible outreach emails that won't get unnoticed. You'll need a dash of humor, social media spying skills, a catchy subject line, and a few more ingredients. Read the post to learn how to create an email that goes against that grain, and reap the benefits.

With plenty of ways to promote your website in the modern digital landscape, the question is which techniques can help you get quick results and then maintain visibility online. In this post, you'll find two promotion plans to pick from depending on your goals and available resources. Every suggested strategy comes with actionable tips, so you'll surely know where to start.

In May of 2018, the GDPR, or General Data Protection Regulation was put into action in the European Union. This regulation has tightened Europe's already strict laws about what businesses can and can’t do with people’s data. In return, it gives people more control over how their information is collected and used as companies have to make sure that all of their actions with it are justified.