SEO Strategy
Jun 07, 2021

The role of CTR in SEO: How to increase the number of clicks from the SERPs

The higher the website’s click-through rate, the higher its traffic. The number of clicks isn’t a ranking factor but it is correlated with high organic rankings. It’s important to monitor the CTR of different pages and improve snippets to get more clicks. In this post, we discuss how to learn CTR measurements and how to improve the CTR by working on title and description tags and other on-page aspects.
2793 views
SEO Strategy
Jan 18, 2021

SEO metrics and KPIs: what to track and why

Have you ever wondered why is it so important to evaluate SEO performance by monitoring a customer-oriented set of metrics? Firstly, you’ll be able to show the results of your work; and, secondly, you will know for yourself whether you’re going in the right direction. Therefore, we’ve come close to a stumbling point – how to measure SEO, what should we track and why?
10281 views
Digital Marketing
Nov 07, 2018

GDPR: The whats and how-tos

In May of 2018, the GDPR, or General Data Protection Regulation was put into action in the European Union. This regulation has tightened Europe's already strict laws about what businesses can and can’t do with people’s data. In return, it gives people more control over how their information is collected and used as companies have to make sure that all of their actions with it are justified.
2934 views
Subscribe to our blog!

Sign up for our newsletters and digests to get news, expert articles, and tips on SEO

Thank you!
You have been successfully subscribed to our blog!
Please check your email to confirm the subscription.