Learn how to identify which content pieces need to be updated, optimized, repurposed, and deleted to drive more engaged traffic and rank higher in SERPs.
Similar to a business card, page titles and meta descriptions store data on the content of your pages, and when the time’s right, share that information with both search engines and internet surfers. And if you want to please both of them, you simply can’t ignore meta tags. Let's take a look at why metadata is important in SEO and how to use it correctly.
H tags give readers and search engines a clear way to understand what a page is about, which can result in higher SERP rankings. Here we look at what H tags are, why you need them, and how to set them up correctly.
Google search operators can help you get accurate information in a matter of seconds. Find the full list of Google Search commands and their combinations to deliver the most relevant search results.
Clean and concise URLs have the right structure that describes what is on the page. Does your website have many of those? Learn what are SEO-friendly URLs, how to create them, and why they should be a part of your SEO strategy.