Similar to a business card, page titles and meta descriptions store data on the content of your pages, and when the time’s right, share that information with both search engines and internet surfers. And if you want to please both of them, you simply can’t ignore meta tags. Let's take a look at why metadata is important in SEO and how to use it correctly.
H tags give readers and search engines a clear way to understand what a page is about, which can result in higher SERP rankings. Here we look at what H tags are, why you need them, and how to set them up correctly.