Anyone who runs a website, from Product Managers to SEO experts, can benefit from using Google Search Console. This tool helps users evaluate their site's performance and make it stand out in Google Search results. However, the question is: how to use it most effectively? Read our comprehensive guide on the updated GSC to make the most out of its tools and reports.
The higher the website’s click-through rate, the higher its traffic. The number of clicks isn’t a ranking factor but it is correlated with high organic rankings. It’s important to monitor the CTR of different pages and improve snippets to get more clicks. In this post, we discuss how to learn CTR measurements and how to improve the CTR by working on title and description tags and other on-page aspects.
Google penalties can be a big headache: they can drop your rankings in a split second or even remove your site from the index. To protect your property from a sudden traffic loss, read this guide to learn what Google penalties are, how to check if your site has any, and how to recover from them.