Sitelinks help users navigate to important sections of a website right from the SERP. They are out of the webmaster's control and appear automatically based on Google's algorithms, but there's still a lot you can do to encourage Google to show a set of sitelinks below your website's search results.
Rich snippets changed SERPs forever. Now, if you successfully optimize your website for rich results you get a significant advantage over your competitors that don’t. Yet, the thing is quite technical and requires investments. So are rich snippets worth the hype and do you truly need them? Let’s figure it out together.
In this article, we will explain 35 elements that make up a SERP and help you monitor what elements Google displays for the queries you track. Start optimizing your website content for SERP features to drive more customers and increase brand awareness.
A featured snippet is a block of content pulled from a web page as it’s most relevant to the query and is placed in the zero position in the SERP. Do featured snippets help grow organic traffic and should you optimize for them? Learn all about their types and benefits from our article.